InsideFlyer recently got a behind-the-scenes look at the new auction and raffle functions built by Loylogic for the Etihad Guest Reward Shop. Etihad Guest members now have access to a new auction process called “Multi-Item Bidding”. The functionality allows the airline to auction any amount of flight seats for a destination (for example, six seats London-New York) and members can bid with points for the quantity of tickets they desire. The system automatically calculates the best deal for the airline within all possible bidding combinations. The winning members can then settle their auction bids with their choice of a combination of points and cash.
A similar function is available through the “Multi-Ticket Raffle”. The functionality calculates exponentially the number of raffle tickets a member gets based on the number of points the member is ready to redeem.
The airline wins by enticing members to burn their points and members benefit by a fun, easy way to use their points.