New technology has been developed whereby travelers can reserve and register their hotel rooms, encode their own keycards and then use the keycards to gain access to their assigned rooms without ever seeing the front desk. The Reggie Web-based service uses the Internet and an inexpensive mini keycard encoder to allow users to choose their own room and to access the room at their assigned check-in time. The makers of the Reggie online registration service see the device working in conjunction with hotel and airline loyalty programs where users can use their membership cards as a room key. “This way, while the customer is collecting points and building affinity to a certain brand, they are also getting ‘instantly rewarded’ through the convenience of being able to book their rooms online and by-passing check-in,” comments Kerry Hirschy, Kaba Lodging Systems Senior Vice President of Sales and Marketing. Hirschy says that preliminary discussions with several hotel groups have been positive. No news yet as to which hotel group will be the first to adopt the technology.