From May 31 to July 31, 2007, Holiday Inn Hotels and Resorts, the “Official Hotel of Major League Baseball”, is distributing two million packs of Upper Deck baseball cards to Priority Club Rewards members who stay at a Holiday Inn hotel in the U.S. or Canada (excluding hotels in Quebec). Each pack will contain a Cal Ripken, Jr. baseball card with promotional code, which recipients can enter online at http://www.holidayinn.com/baseball to play instant win games and register for the grand prize sweepstakes. Instant win prizes include signed items from Upper Deck, autographed Cal Ripken Jr. merchandise, free stays at Holiday Inn and Priority Club Rewards points. Grand prize winners will receive two tickets to the 2007 World Series, roundtrip airfare, hotel accommodations and incidentals. A national study conducted by Scarborough Research found that more than six in ten Holiday Inn guests are self-identified Major League Baseball fans. Additionally, Major League Baseball attendees comprise approximately one quarter of Holiday Inn guests and account for more traffic to Holiday Inn hotels than attendees of any other sport. To cement Holiday Inn’s relationship to baseball fans, throughout the entire Major League Baseball season, Holiday Inn guests will receive free access to MLB.com Gameday Audio. By logging into Holiday Inn’s free high-speed Internet service and connecting through to the brand’s virtual concierge service — eHost — guests will be able to listen to 2007 regular and postseason Major League Baseball games live. And Holiday Inn hotels will even host Major League Baseball viewing parties throughout the season.