Air Canada Aeroplan has cooked up a new mileage earning partner. Aeroplan members may now earn 10 miles per purchase of specially-marked Quaker and Tropicana breakfast products. The offer is open to Canadian resident members only and will end Dec. 31. Some of the mileage-earning products include Life Cereal, Cap’n Crunch Cereal, Quaker Squares Cereal, Instant Oatmeal and Tropicana orange juice. Visit www.breakfastcentral.ca for full information. Members will need to input the PIN from the specially-marked packages, along with their Aeroplan number and name, to get the miles.

Editor’s note: A bit of Deja Vu in this news — who among our readers will become the next Pudding Guy version of breakfast products? Let’s see — a Juice Lady or a Crunch Guy earning a million Aeroplan miles when they scour grocery stores looking to copy the PIN from every item in Aisle 6.