Priority Club's "Any Hotel" Promo Hits Canada

Priority Club's "Any Hotel" Promo Hits Canada

InterContinental Hotels Group now offers Canadian members of Priority Club Rewards the opportunity to stay at any hotel, anywhere — even their rivals’. Canadian members can now take advantage of the gutsy promotion that’s been available to U.S. members for a few months now: They can redeem points for a prepaid lodging card that can be used toward stays at nearly any hotel that accepts American Express.

This comes at a time when Canadians are increasingly embracing participation in loyalty programs. According to a 2004 survey conducted by AC Nielsen Canada, 97 percent of Canadians took part in at least one loyalty program.

In the U.S. in the first 6 months of the promotion, over 100 million points were redeemed for Any Hotel, Anywhere rewards.

The lodging cards are valued in denominations between $100 and $250. You can also redeem your points to order the card as a gift and have it mailed directly to anyone residing in Canada.

Members can redeem their points for the prepaid lodging cards by visiting http://www.priorityclub.com and clicking on the “Redeem Points” tab or by calling the Service Center at 1-888-211-9874.

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