Intelligence – August, 26 2005

Intelligence – August, 26 2005

InterContinental Hotels Group said it has added Varig to its portfolio of airline partners within the company’s guest loyalty program, Priority Club Rewards. Under the agreement, members of Smiles, Varig’s frequent flyer program, can earn miles at IHG hotels. In addition to earning miles, Priority Club members can transfer their Priority Club points for travel rewards on Varig. Priority Club members who assign Varig as their preferred alliance will earn 2.5 miles per dollar …

N. Bruce Ashby, an architect of US Airways Group’s bankruptcy reorganization and its pending merger with America West, has resigned from the airline to become chief executive of IndiGo, a start-up, low-cost airline based in India. Ashby was part of the Dividend Miles leadership team …

El Al and SN Brussels Airlines have signed a code share agreement that becomes effective Oct. 2, on flights between Tel Aviv and Brussels …

Malaysia Airlines has become WORLDHOTELS’ eleventh airline partner. Enrich members can now earn miles for staying at nearly 500 member hotels. The “WORLDHOTELS Enrich Experience” promotion will offer double Enrich miles through Oct. 31 …

America West has announced that members FlightFund can now earn miles when shipping with DHL Express. Members will earn two miles per dollar spent on ShipReady and one mile per dollar spent on all other DHL services …

Japan Airlines and LAN Airlines have received the Japanese government’s approval to initiate a reciprocal frequent flyer program agreement …

The Emirates Skywards program has initiated a partnership with the United Nations’ children’s fund UNICEF by donating miles. UNICEF has already received a total of 7,907,500 Skywards miles, of which 1 million were donated by Skywards, and the remainder from donations by Skywards members …

Emirates has signed an online partnership agreement with Intercontinental Hotels Group to offer online customers guaranteed best available Internet hotel rates. Emirates customers can go online and book their hotel stay at any of the Intercontinental Hotels Group properties, via a seamless link to the group’s online reservations system. Through Sept. 30, members of Skywards will receive 500 bonus miles when they book a hotel stay online at www.emirates.com …

As part of EgyptAir’s 73rd anniversary celebration in May, the airline threw a gala celebration in the JW Marriot Cairo honoring Golden members of Egyptair Plus frequent flyer program. According to Mohamed El-Abbady, EgyptAir Marketing programs manager, the program now boasts nearly 26,500 members …

Barely a week after signing an agreement with British Airways, Air Sahara has announced a partnership with American Airlines for an India-U.S. non-stop air service. Passengers of both Air Sahara and American will have benefits like one-stop check in, access to lounges of the two carriers, joint fares and seamless travel. They will also have access to the frequent flyer programs of both carriers and can redeem miles on either airline.

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