Aeroplan has launched the Aeronote program — a certificate-based marketing tool that will enable Canadian businesses to use Aeroplan Miles simply and quickly.

Aeroplan’s aim is to provide an out-of-the-box and off-the-shelf promotional marketing tool that leverages the Aeroplan mile, and so provide an easy to use and cost effective way for businesses to achieve their goals. These include driving sales, energizing sales promotions, rewarding valuable and loyal customers, resolving customer service issues, attracting new and first-time customers and encouraging repeat business with their customers.

The program also allows Aeroplan to participate in the rapidly growing market for gift and pre-paid cards.

The certificates can be deposited online by Aeroplan members. For instance, when a merchant provides an Aeronote certificate at the point of sale, the member simply needs his or her name, Aeroplan number and a serial number (located on the certificate) to deposit the miles securely into his or her account at Aeroplan.com.

The certificates can be customized and co-branded with the issuing business’s brand, logo and message.