Wingate Inns, a Cendant Hotels company, plans to drive incremental room nights to their hotels and build brand awareness through a redesign of its Web site.
The brand’s redesigned Web site, set to launch later this year, will feature “improved, cutting-edge functionality” that will make it easier to book reservations, according to Keri Putera, Wingate Inn senior director of marketing.
Wingate is continuing its relationship with Avis to provide guests with value-added offers. Every time a consumer books a room via the brand’s Web site, http://www.wingateinns.com, they get an offer for a free car upgrade at Avis.
The brand is also introducing new program features for its TripRewards members. A new points-purchasing element will allow franchisees to purchase points and award them to guests as well as to hotel employees.
This summer’s promotion for TripRewards members will feature the brand’s best rate guarantee coupled with a coupon book of valuable discounts and partner offers worth more than $250.