Through April 5, AAdvantage members can enter to win the “We Know Why You Fly” contest by logging on to the American Airlines We Know Why You Fly Web site, accessible through aa.com. From parents flying to meet their prospective son-in-law, to the single “big city” lawyer making her way home for an overdue visit, to the homesick college kid looking for a home-cooked meal, flyers are invited to share inspiring stories, videos or photos illustrating the reasons they fly.
For every contest entry and every vote submitted, American will donate 100 AAdvantage miles to the Make-A-Wish Foundation, up to one million miles total.
In mid-April, a panel of marketing experts and American employees will choose nine finalists from the stories submitted during the five-week contest period. Finalists will be selected based on a variety of criteria, including the emotional appeal of the story, the entrant’s “We Know Why You Fly” theme interpretation, the format used to tell the story and the relevance to American’s brand image. (We know from personal experience that our readers are emotional and like to tell stories. -Eds.)
Contest finalists will be posted online on April 22, and Web users will be invited to vote for their favorite stories and ultimately select the winners in each prize category. Prizes will be awarded for each format (story, video and photo). Winners will be announced on June 7. Prizes include 12 trips for two, one roundtrip coach air trip for four, or one roundtrip for two to anywhere in the world served by American.