SWISS to Focus On Elites

SWISS to Focus On Elites

Sources at SWISS TravelClub indicate that the program will be refocusing on its elite-level members in the coming year, and will, overall, try to improve attractiveness, reduce costs, and increase revenues. Though details have not yet been finalized, TravelClub is looking at adding a complimentary upgrade for Gold-level members, increasing earning bonuses, and implementing an award-seat “waiting list” for elite members. Until the end of this year, select elite members who re-qualify will earn a free companion ticket.

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