Air Canada Emerges; Where Will Aeroplan End Up?

Air Canada Emerges; Where Will Aeroplan End Up?

At press time, Air Canada was slated to emerge from bankruptcy at the end of September, and rumors were swirling that Aeroplan may ultimately be spun off as a stand-alone business.

Marketing experts at Colloquy have suggested that the airline may, as part of its restructuring, establish several semi-independent businesses that could be partly sold, including its regional subsidiary, Jazz, online travel business Destina, maintenance service, cargo and ground-handling operations.

Observers have noted that Aeroplan has been busy the past few months remolding its image as a “lifestyle” rewards program rather than an exclusively travel related one.

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