United Mileage Plus and Bank One have added a new course to this semester’s curriculum — Double Miles 101.
As part of the “More Miles” program, United Mileage Plus Visa cardmembers will earn two miles for every dollar (after the first $1,000) paid directly to schools through Dec. 31. This includes tuition for colleges and universities, as well as public and private elementary and secondary schools, school bookstore purchases, season football tickets, school donations and more.
Last year, consumers spent approximately $40 billion on back-to-school purchases, which was second only to holiday shopping, according to the National Retail Federation 2003 Back-to-College Consumer Intentions and Actions Survey.
“Parents are so busy preparing their children for going back to school and focusing on the ‘sale’ signs that they don’t even think about being rewarded for how they shop and spend,” said Arnold Lewis, president, UAL Loyalty Services. “This More Miles promotion enables our cardmembers to consolidate back-to-school expenses while earning additional miles toward their next vacation.”
United Mileage Plus Visa cardmembers will also earn back-to-school “extra credit” for purchases from special retailers through Sept. 30: