As of July 26, InterContinental Hotels Group’s Priority Club Rewards became the largest frequent guest program in the world, boasting a total membership of more than 21 million.
That’s 21 million, as in 21,000,000. To put that in perspective, there are currently more Priority Club Rewards members than there are Australians, not to mention Syrians, Greecians and Floridians.
“We’ve actually doubled the number of members since 2001,” said Steve Sickel, senior vice president, loyalty marketing, InterContinental Hotels Group. “And our program’s popularity is driven by continually improving the program with benefits and promotions that our members truly want.”
According to statistics provided by Priority Club Rewards, over 300,000 new members are signing up each month, with 20 percent enrolling via the Internet.
Some other statistics of note provided by the program:
Those numbers are certainly hard to ignore … well, except for that last bit about the handholding.