Mileage Plus Picks Affinium for Member Communications

Mileage Plus Picks Affinium for Member Communications

United Mileage Plus has selected Unica’s Affinium Suite to enhance its marketing technology platform and improve the effectiveness and efficiency of its marketing programs. A cross-functional team at Mileage Plus chose Unica’s Affinium following an intensive selection process. The company is using Affinium for a variety of email and direct-mail campaigns designed to increase Mileage Plus membership levels and enhance membership retention rates.

Guess this means we’ll be seeing even more selective one-to-one bonus offers (for us ALL to talk about).

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