The early bird always gets the worm. If you need further proof of this point, try booking an award ticket on a few airlines (who will remain un-named) on short notice.

Priority Club members, consider yourselves reminded that you’ll receive at least 30 percent off the standard non-discounted room rates at Priority Club branded hotels when you plan ahead.

Reserve your room online at http://www.priorityclub.com and pay with a credit card 21 days in advance, and that discount will kick right in.