Best Western (the official hotel of NASCAR) has introduced “Speed Rewards,” a customized frequent guest program designed specifically for race fans. Speed Rewards is an extension of Best Western’s already successful Gold Crown Club International program.

Speed Rewards lets customers earn points that can be redeemed for NASCAR-themed racing merchandise such as jackets and caps, free nights, dining and shopping.

Through April 30, members who sign up for the new program will be automatically entered for a chance to win tickets to the NASCAR NEXTEL Cup Series race of their choice, roundtrip air transportation and Best Western accommodations. In addition, each time they stay at a participating Best Western during the promotional period, they will earn an additional entry.

To sign up for the program, visit http://www.bestwestern.com/racing.