The first brand awareness campaign for SkyTeam took off in February with an online sweepstakes offering trips valued at up to $35,000 to over 500 international destinations served by alliance members. The “What Is Your Dream Vacation” requires consumers to fill out the entry form at the alliance’s Web site, http://www.skyteam.com, by March 31. The promotion is offered in English, French, Spanish, Italian and Korean.

Eight winners chosen at random from three world regions — the Americas, Asia and Europe — will receive vacations for two including business-class airfare, up to five nights’ accommodations at a five-star hotel, an allowance for meals and activities, and spending money.

No purchase is necessary to enter the sweepstakes, which is open to residents of Austria, Canada, China, the Czech Republic, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Singapore, South Korea, Switzerland, the United Kingdom and the United States. You must be 21 years of age or older to enter.