FlyerTalk.com, the world’s largest online community for frequent travelers, finished 2003 with its strongest showing to date. Daily traffic on the site increased by more than 31 percent over the previous year, equating to about 600,000 monthly visitors to the site.

And the trend shows no sign of slowing — on Jan. 5, FlyerTalk set a new record for daily visitors — 36,115. Indeed, the whole week was record-setting, with the site recording 29,170 average daily visitors (weekday) vs. 21,920 last year for the same week.