We were scanning through the recent YPB&R/Yankelovich Partners 2003 National Business Travel MONITOR and noticed a few statistics that took us by surprise. Based on interviews with more than 1,200 business travelers, the publication reported that 45 percent of males and 57 percent of females find frequent flyer miles to be a desirable amenity of hotels. The survey also found only 43 percent of men and 54 percent of women viewed hotel points as being a desirable benefit.
Who would have guessed? Women are more mileage-addictive than men.
Man or woman, it seems miles are more desirable than hotel points. Interestingly, the survey also revealed that “diversity of restaurants on premises” was more important than miles or points for both men (62 percent) and women (70 percent).
Diversity of restaurants on premises more important than miles or points? Call Jenny Craig…