Read and Win in Russia

Read and Win in Russia

Now here’s an idea. Concerned that members of the Aeroflot Bonus program were not reading the members guide, Aeroflot introduced a “Christmas in Europe” promotion in which Russian members who answered three questions correctly were awarded 1,000 bonus points. In addition, several “luckies” were awarded a free ticket to Europe. Now that gives new meaning to reading the fine print.

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